vritimesExpert education, hands-on product experiences and a joint parenting survey bring Momcozy’s “Putting Moms First” commitment to life in Malaysia.
Momcozy, ranked No. 1 worldwide in wearable breast pump sales volume for five consecutive years (2021–2025) according to Frost & Sullivan’s 2026 research, brought breastfeeding and maternal support into focus at Positive Parenting Malaysia’s 2nd Parenting Summit 2026. Held on 31 October at Sheraton Petaling Jaya, the event marked Momcozy’s first participation in the Summit, combining expert education, product experiences and a joint research initiative to better understand the support families need.
Momcozy joined Pfizer and PediaSure as one of the Summit’s three main sponsors. Under the theme “Growing Beyond Height: Nurturing Healthy Growth, Learning & Development,” the Summit was held alongside the 47th Annual Congress of the Malaysian Paediatric Association, which attracted more than 1,800 medical professionals. With over 25 years of parenting education experience, Positive Parenting provided a platform for connecting healthcare knowledge with the everyday questions and concerns of families.
For Momcozy, the message was clear: supporting children’s healthy beginnings also means supporting the mothers who feed, nurture and care for them.
Bringing Mothers Into the First 1,000 Days Conversation
The opening talk, “Supporting Your Child’s Growth Starts from The First 1,000 Days,” was delivered by Dr Rakhee Yadav, Consultant Paediatrician, highlighting the role of breastfeeding and early nutrition in children’s growth and development.
Sponsored by Momcozy, her presentation also addressed a practical concern for many families: how mothers can continue breastfeeding after returning to work. Wearable breast pumps were discussed in this context, with the Momcozy Wellness 1 Warm-Massage Wearable Breast Pump featured as a product example.
The session connected early childhood nutrition with the realities mothers face, from establishing feeding routines to balancing breastfeeding with work and other responsibilities. It reinforced the importance of making maternal comfort, access to information and practical support part of the wider parenting conversation.
“Healthy beginnings are not created by mothers alone. Mothers also need the right information, practical tools and support around them,” said Ellen Zhou, APAC Marketing Director at Momcozy. “Our participation in the Parenting Summit provides an opportunity to bring the mother’s experience more visibly into conversations about early childhood health. When we talk about breastfeeding, nutrition and the first 1,000 days, we should also be asking how we can better support the mother behind that journey.”
Turning Education Into Everyday Product Experiences
At the Momcozy booth, attendees explored breastfeeding and maternal care products, including the Wellness 1 Warm-Massage Wearable Breast Pump, alongside other wearable breast pumps, baby carriers and nursing essentials.
Product displays, breastfeeding education videos and face-to-face conversations gave parents opportunities to ask questions and explore how different products could fit their routines. The experience extended the day’s educational discussions into practical considerations around pumping comfort, feeding and caring for a baby.
Momcozy’s presence extended across the event through main-stage branding, promotional materials and organiser social media content. A pre-event ticket giveaway also invited local families to take part in the Summit.
Listening to Parents and Healthcare Professionals
Momcozy and Positive Parenting also launched a joint survey on the first 1,000 days, exploring breastfeeding, nutrition and family support through the perspectives of parents and healthcare professionals. The survey will remain open through 30 November 2026, supported by outreach across both organisations’ social media channels, where participants will receive a special 10% discount voucher that can be used at www.sea.momcozy.com..
Results are planned for release in January 2027, with content support from Positive Parenting and medical professionals. The findings will help inform locally relevant parenting education, breastfeeding resources and future maternal support initiatives.
By listening to both families and those who care for them, the collaboration aims to build a clearer understanding of mothers’ experiences and the areas where additional information or practical support could make a difference.
Made for Moms. Built Around Motherhood
Momcozy’s participation reflects its commitment to supporting mothers through education, community engagement and practical care solutions.
By bringing together expert perspectives, direct conversations with parents and a continuing survey initiative, the brand is extending its involvement beyond a single event to help inform future support for Malaysian families.
Guided by its “Putting Moms First” philosophy, Momcozy continues to champion a message central to the Summit’s focus on healthy development: when mothers receive meaningful support, the families around them benefit too.
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